Chloé is defined by romantic-feminine cuts and fabrics, playful designs and the characteristic bohemian flair. Clare Waight Keller, creative director of the label says: ““For me, Chloé is about that fabulous piece you can wear so many different ways, and the spirit of confidence you have when you wear it”. In 1952 the label of Gaby Aghion was founded in Paris. Their goal was to design the first “luxury ready-to-wear collection” for young women and to distinguish the industry from the stiff and conservative movement of the 1950s. Therefore, more accessible designs were born that corresponded to the lifestyle of the modern woman. The contemporary relevance is still evident in today’s collections, which are convincing with unpretentious elegance and iconic accessories.